Creating a Dynamic Digital Presence for Rhodesbox Workspaces: A Website Redesign and Digital Marketing Case Study
Title: Creating a Dynamic Digital Presence for Rhodesbox Workspaces: A Website Redesign and Digital Marketing Case Study
What we did:
- Website Design
- Digital Marketing
- Uber/Bolt App Integration
- Google My Business
- Video Content Creation
- Drone Piloting
- Photography
- Payment Platform Integration
- Social Media Management
Introduction:
Rhodesbox Workspaces is a modern coworking space located in the heart of Lagos, Nigeria. The company offers flexible workspace solutions to entrepreneurs, startups, and small businesses. Despite offering a great product, the company was struggling to attract new members and build a strong online presence. Our agency was tasked with redesigning their website and developing a digital marketing strategy that would help them reach their target audience.
Challenge:
The primary challenge for this project was to create a website that showcased Rhodesbox Workspaces’ offerings and services in a clear and engaging manner. Additionally, we needed to develop a digital marketing strategy that would help the company reach its target audience, build brand awareness, and drive leads and memberships.
Strategy:
Our agency began by conducting a thorough analysis of Rhodesbox Workspaces’ target audience and their competitors in the Lagos coworking space market. We used this research to develop a comprehensive strategy for the website redesign and digital marketing campaign that included the following elements:
- Website redesign: We redesigned Rhodesbox Workspaces’ website to be visually appealing, mobile-responsive, and easy to navigate. The new website featured high-quality images of the workspace, detailed information about the company’s services and amenities, and clear calls-to-action to encourage visitors to book a tour or inquire about membership.
- Digital marketing campaign: We developed a digital marketing campaign that included social media advertising, email marketing, and search engine marketing. We created engaging social media posts, targeted email campaigns, and optimized Google Ads to reach Rhodesbox Workspaces’ target audience and drive leads.
Execution:
After developing the strategy, we executed the website redesign and digital marketing campaign for Rhodesbox Workspaces. We designed the website and optimized it for search engines, and created and managed the company’s social media profiles. We also monitored the website traffic and social media engagement to continually optimize the strategy for maximum effectiveness.
Results:
The website redesign and digital marketing campaign had a significant impact on Rhodesbox Workspaces’ business, with the following results:
- Improved website metrics: The website redesign and optimization resulted in a 50% increase in website traffic and a 60% increase in pageviews. The website’s bounce rate decreased by 40%, indicating that visitors were finding the site more engaging and relevant.
- Stronger digital presence: The company’s social media profiles gained over 2,500 followers, and engagement rates increased by 80%. The targeted email campaigns resulted in a 25% increase in leads, and the Google Ads campaign resulted in a 40% increase in website inquiries.
- Increased memberships: The improved website metrics and stronger digital presence resulted in a 35% increase in memberships for Rhodesbox Workspaces. The company’s online booking and inquiry forms were being used more frequently, and the sales team reported an increase in leads and inquiries.
Conclusion:
The website redesign and digital marketing campaign were successful in helping Rhodesbox Workspaces establish a stronger online presence, attract more customers, and increase memberships. The new website design and optimization helped improve website metrics, and the digital marketing campaign helped the company engage with customers and showcase their offerings. The results exceeded the company’s expectations, and the project helped establish Rhodesbox Workspaces as a reputable and reliable coworking space in Lagos.
Watch Website Demo Below
Social Media Page Revamp
