Brand Identity Development for TPMG Investments Limited
TPMG Investments Limited is a real estate, oil and gas, and investment company that provides a range of services to its clients. They approached our agency to create a brand identity that would be reflective of their values, mission, and vision. The company was looking for a brand identity that would establish a sense of trust, reliability, and professionalism.
Research and Analysis:
Our first step was to conduct research and analyze the competition in the market. We studied the branding strategies of the major players in the real estate, oil and gas, and investment industries, and identified the common themes and elements that were used in their brand identities. We also analyzed the target audience of TPMG Investments Limited to understand their preferences, needs, and aspirations.
Concept Development:
Based on our research and analysis, we developed several design concepts that reflected the company’s values and mission. We presented these concepts to the client and worked collaboratively with them to refine and finalize the chosen concept.
The chosen concept was a modern, sophisticated, and professional brand identity that represented the company’s commitment to excellence and quality. The logo was designed to be simple and elegant, with a distinctive lettermark that incorporated the company’s initials. The color scheme was a combination of blue and grey, which conveyed a sense of trustworthiness and stability.
Implementation:
Once the design concept was finalized, we began implementing the brand identity across various mediums, including business cards, letterheads, envelopes, and a website. We also created a brand style guide that outlined the guidelines for using the brand identity across different channels.
The website was designed to be user-friendly and visually appealing, with a modern and professional look and feel. We ensured that the website was optimized for search engines and was responsive to different devices and screen sizes.
Outcome:
The brand identity that we created for TPMG Investments Limited was well-received by the client and their target audience. The new brand identity helped the company to establish a stronger presence in the market and improve its reputation for professionalism and reliability. The website received positive feedback from users, and the client reported an increase in inquiries and leads after the launch of the new brand identity.
Conclusion:
Creating a brand identity for TPMG Investments Limited was a challenging and rewarding project. By conducting research and analysis, developing a concept, and implementing the brand identity across various channels, we were able to create a modern and professional brand identity that accurately reflected the company’s values and mission.
Brand Identity – Logo Design, Business Card Design, Stationery & Marketing Collateral.
Website Design for TPMG Investments
