Celebrating 150 Years of Nourishing Generations: The Story of Friesland Campina-Peak Milk Nigeria
Title: Celebrating 150 Years of Nourishing Generations: The Story of Friesland Campina-Peak Milk Nigeria
Background:
Friesland Campina-Peak Milk Nigeria, one of Nigeria’s leading dairy companies, celebrated its 150th anniversary in 2021. The company has been providing nutritious dairy products to Nigerian households for generations. The milestone event was an opportunity to celebrate the company’s rich history, highlight its achievements, and showcase its commitment to nourishing generations.
Objective:
The objective of the photography and videography project was to capture the essence of the company’s 150-year journey and create a visual story that showcased the company’s impact on Nigerian society. The project aimed to highlight the company’s commitment to providing high-quality dairy products, supporting local farmers, and empowering communities.
Approach:
The photography and videography project was divided into two phases. The first phase involved researching the company’s history, interviewing its employees, and collecting archival photographs and videos. The second phase involved capturing the company’s present-day operations, community outreach programs, and events organized to celebrate the 150th anniversary.
Execution:
The team visited Friesland Campina-Peak Milk Nigeria’s facilities and captured the production process, from the sourcing of raw milk to the packaging of finished products. The team also documented the company’s partnerships with local farmers and its commitment to sustainable agriculture practices.
The team also attended the anniversary celebration events, which included a dairy-themed exhibition, a cultural showcase, and a community outreach program. They captured the excitement and energy of the events and documented the company’s contributions to the community.
The final output was a visual story that showcased Friesland Campina-Peak Milk Nigeria’s 150-year journey. It highlighted the company’s values, its impact on the Nigerian dairy industry, and its commitment to nourishing generations.
Conclusion:
The photography and videography project served as a tribute to Friesland Campina-Peak Milk Nigeria’s 150 years of providing nutritious dairy products to Nigerian households. The visual story showcased the company’s journey, from its humble beginnings to its present-day operations, and highlighted its commitment to sustainability, innovation, and community development. The project was a testament to the power of visual storytelling in capturing the essence of a brand and its impact on society.
