Mobile Top Up Magic: A Creative Campaign for MTN Nigeria
Title: Mobile Top Up Magic: A Creative Campaign for MTN Nigeria
Background:
MTN Nigeria is a telecommunications company that provides mobile services to millions of Nigerians. The company wanted to launch a new mobile top-up campaign to encourage customers to use its services more frequently.
Objective:
The objective of the photography and creative direction project was to develop a creative campaign that would capture the attention of the company’s target audience and encourage them to use MTN Nigeria’s mobile top-up services. The campaign needed to be visually engaging, and the messaging needed to be clear and straightforward.
Approach:
The photography and creative direction team worked closely with the marketing team to develop a campaign that would resonate with MTN Nigeria’s target audience. The team conducted market research to understand what the target audience responded to and developed a concept that was both visually appealing and communicated the message clearly.
Execution:
The team developed a visual concept that highlighted the convenience and simplicity of MTN Nigeria’s mobile top-up service. The concept was based on the idea of “Mobile Top Up Magic,” showcasing the ease with which customers could recharge their phones.
The team used vibrant, eye-catching colors and playful imagery to create a sense of magic and excitement around the mobile top-up service. The messaging was simple and straightforward, emphasizing the speed and convenience of the service.
The team then executed the campaign by creating a series of photos and videos that showcased the mobile top-up process in a fun and engaging way. The images featured people of different ages and backgrounds using the mobile top-up service, highlighting the accessibility of the service to everyone.
Conclusion:
The “Mobile Top Up Magic” campaign was a huge success, attracting attention from MTN Nigeria’s target audience and increasing the usage of its mobile top-up service. The campaign’s creative direction was visually engaging and effectively communicated the benefits of the service in a clear and straightforward way. The photography and video elements of the campaign brought the messaging to life and added a sense of fun and excitement to the campaign. Overall, the campaign was a great example of how creative direction and photography can work together to create a successful marketing campaign.
A Little Back Story:
Recently, Tonydoo Visuals Photographed for “MTN Top IT Project” at MTN Headquarters in Ikoyi Lagos
Prior to the execution of this shoot, we had been contacted severally by Casers Group, to get our vendors forms finalized as we might be handling a few shoots due to the urgency and the excess load of work on the agency’s desk.
So we got the forms, submitted and we were called to handle the shoots for agency on behalf of Nigeria Telecommunications giant- MTN.
So on this very day, we got all batteries charged, the night before, light stands, C- Stands, Cameras, Gels, Reflectors, were arranged neatly in the car, while we waited for 3 out of four assistants that would be going with us for the task ahead. The fourth person who was to join us was coming from Lekki axis.
So when we were complete, we got into the car and zoomed off, blazing past 3rd Mainland Bridge to Casers headquarters in Victoria Island, Lagos.
We waited for a while, but while waiting, we decided to do a little brainstorming of what the students had learnt in class the previous day at an opposite building structure to Casers.
At about 2pm or thereabouts, the Casers team passed a notification that they were ready and we were to head out to MTN Headquarters at Victoria Island, Lagos. I remembered I had been in that same location about three weeks earlier to Photograph a Pre Wedding for a very beautiful couple.
So upon getting to the venue of the assigned shoot, we met with two other guys and 4 ladies from MTN office, who were introduced to us, and we got talking sharing thoughts and rubbing minds about the right angles, setups, props and models to select from for the shoot.
Then we got shooting barely an hour later. These images below are the BTS (begins-the-scenes) of the shoot while they final edited image by the Advertising Agency is also included in this post.
Work featured on MTN Nigeria Official Instagram Page
Click LINK below to see the images adapted to their design by their creative department
We were so excited, and as soon as the artwork was posted on MTN Instagram page, we took a screenshot. See the screenshot below.
BEHIND THE SCENES — BTS
The team behind the Magic
You might be thinking how much were we paid, but you really know we can’t be here discussing all that. One thing we really want you to know is the fact that we deliver and we are very affordable.
Shoot us a mail, or send us a message via hello@tonydoovisuals.com
