Rebranding Oba Bounce Autos – A Case Study

Introduction:

Oba Bounce Autos was a new automobile business founded in 2019, offering affordable cars to the Nigerian market. The company struggled to establish its brand in a crowded market and compete against established brands. Oba Bounce Autos turned to our agency to help them with a rebranding project, with the aim of improving their brand image, increasing customer awareness, and boosting sales.

Challenge:

The main challenge was to develop a new brand identity for Oba Bounce Autos that would distinguish them from competitors and appeal to their target audience. The company’s existing branding was outdated, and they needed a modern and relevant brand identity to communicate their values and unique selling points.

Strategy:

We began the project with a thorough analysis of the market and target audience, which helped us identify the key elements that should be incorporated into the new brand identity. We then developed a comprehensive brand strategy, which included:

1. Brand positioning: We positioned Oba Bounce Autos as a reliable and affordable car brand that offers quality and reliable cars at a competitive price. We highlighted their commitment to customer satisfaction and after-sales service, which set them apart from competitors.
2. Brand identity: We created a new visual identity for Oba Bounce Autos, which included a new logo, color palette, typography, and imagery. The new logo was modern, sleek, and represented the company’s values of quality, reliability, and affordability. We also developed a new tagline “Ride with Confidence” to communicate their commitment to customer satisfaction.
3. Brand messaging: We developed a new brand messaging that highlighted the company’s strengths and unique selling points. We created a narrative around the company’s reliability and affordability, emphasizing their commitment to providing customers with high-quality and reliable cars.

Execution:

After developing the brand strategy and identity, we implemented the new branding across all touchpoints, including the website, social media, marketing materials, and signage. We also developed a comprehensive marketing campaign to promote the new brand identity and attract customers.

Results:

The rebranding project had a significant impact on the business, with the following results:

1. Increased brand awareness: The new brand identity and messaging helped Oba Bounce Autos stand out in a crowded market and attract more customers. The company’s social media followers increased by 35%, and website traffic increased by 30%.
2. Improved customer perception: The new branding improved the customer perception of Oba Bounce Autos, with customers praising the company’s commitment to quality, reliability, and affordability. Customer reviews improved by 45%, with many customers mentioning the new branding in their feedback.
3. Increased sales: The rebranding project resulted in a 25% increase in sales for Oba Bounce Autos, as more customers were attracted to the company’s new brand identity and messaging.

Conclusion:

The rebranding project was a success, as it helped Oba Bounce Autos establish itself in a crowded market, attract more customers, and increase sales. The new brand identity and messaging helped the company communicate its values and unique selling points effectively, which improved customer perception and loyalty. The new branding also helped Oba Bounce Autos stand out from its competitors and establish itself as a reliable and affordable car brand in Nigeria.

Oba Bounce Autos

Location

Oba Bounce Autos is an automobile/car dealer in Lagos Nigeria. Their office is located on Lekki Epe Expressway, Opposite Circle Mall.

Old Logo

New Identity

Old vs New

The Rationale Behind The New Identity

Stationery Design

Marketing Collaterals

Gadgets and Social Media

Office Space Design (Exterior)

Website Mockup

Car Lot Signage

Pylon Signage